Placemaking – Reflections on Shared Purpose

04_22 Poncho-Visual Poems-Balance-3_cropped

Form4 Architecture’s Co-Founding Principal and Chief Artistic Officer, John Marx, initiated a highly original publication in the Architectural Review (AR) monograph series. “The Absurdity of Beauty – Rebalancing the Modernist narrative” is a hybrid monograph that features Form4 Architecture’s work as well as a wide range of topics that advocate a fundamental shift in the way architects design through a mix of poetry, essays, and watercolors. This shift is to do with how we tackle contemporary challenges, like placemaking, gentrification and identity in society, through our built environment. Marx’s own essay within the publication, “Dreaming Aloud”, touches on a theme that is at the heart of what instigated the idea of approaching the monograph in this multifaceted way. This theme is the notion of “range”.

“Range” is understood by Marx as embracing inclusiveness in place of exclusiveness. It is about seeing architecture as a plentiful feast as conveyed in the cover image of this blog. “Range” rejects the notion of artistic endeavour only being of value within the confines of conventional and often hierarchical definitions.

The visual quality of the AR publication as realised by Art Editor Tom Carpenter celebrates “range” through the variety of imagery and the richness of the graphic sensibility throughout the monograph. It is all about giving a distinct platform to different voices that in their individualistic ways challenge us to create emotionally meaningful, culturally vibrant places to live and work. Places that we value and that we feel belong to us.

The following extract on “range” from “Dreaming Aloud” elaborates on what John Marx wants to convey when using this term.

“Dreaming Aloud” by John Marx – Extract:

Range is a very balance-dependent concept. On the one hand, we as a humane species thrive (diversity-adaptability are the key traits which ensure our survival) because we don’t all want the same things at the same time; on the other hand, we also tend to form ourselves into groups with like-minded interests or traits. It is the creative dynamic between these two conditions where healthy and vibrant communities thrive. Existing on either extremes of this equation can have undesirable and unintended consequences.

From an architectural object or project standpoint, range includes the way we judge the value of the work that is created. This aspect of range is well illustrated at the annual Burning Man festival, where some 70,000 people gather at a temporary city in the Black Rock Desert of Nevada to celebrate creatively. Among the many events at the 2017 Burning Man, more than 300 artworks were set out on the Playa. These ranged from ‘museum grade’ sculpture, to the Jedi Dog Temple designed by a five-year old boy. The participants recognise that everything on this range has a deep value to them, because, in the case of Burning Man, each art piece is given as a gift, and each was created from the heart. However they also embrace the idea that the nature of each piece is different and adds value each in its own special way. We, as architects, and as a culture in general, might benefit from embracing the concept of design value across a much broader spectrum than we currently permit.

Read more about theabsurdityofbeauty.com

In our series of extracts from The Absurdity of Beauty – Rebalancing the Modernist narrative we wanted to include an excerpt from writer Sam Lubell and his essay “Rethinking Silicon Valley”. Sam edited the California edition of The Architects’ Newspaper over many years and is currently a staff writer at Wired magazine. His interests and knowledge of the Bay Area thus made him uniquely placed to write about Silicon Valley in The Absurdity of Beauty. His essay on the architecture of the Silicon Valley is an insightful description of the urbanistic challenges office developments for high-tech industries continue to face as they are built ever further afield.

As architects at Form4 Architecture, we are particularly interested in this discourse having worked with many high-tech companies in the area. Over the years, we have sought ways in which to improve a sense of placemaking and the relationship of our buildings with their neighbours. We have tried to match the enthusiasm and interest our clients have for creating uniquely forward-looking office interiors to the exteriors of these buildings.

01_2. GlassWallOffices15 — *Example of Silicon Valleys’s generic office types that blur and coalesce into a featureless urban tableau*

It is a curious phenomenon that in terms of progressive design thinking Silicon Valley excels at space planning and fit-out but less so at genius loci. As Sam suggests, change is taking place and we are excited to be part of a movement that hopes to see the Silicon Valley as a place that people will not only go to work but one in which they will want to live.

“Rethinking Silicon Valley” by Sam Lubell – Extract:

So while today’s glamorous tech entities have brought a welcome emphasis on design with a capital D to the area, they haven’t transformed what remains a placeless place. Collaboration here is internal, not with the community; offices are open – and often they’re arranged with their own internal streets – but that’s as far as their urbanism reaches. Their elaborate contortions and urban simulacra haven’t reached beyond their corporate boundaries; and they’re not ready to rethink the larger social fabric.

Urban change, though, is slowly seeping into this anti-urban culture. Albeit via baby steps. Santa Clara is exploring mixed-use development around its new stadium. San Jose’s Santana Row, while hardly authentic, has developed into a true centre of human activity. Companies such as Adobe are going vertical in San Jose’s downtown core. And downtown Palo Alto, the most walkable and vibrant of Silicon Valley’s places, now demands higher rents than San Francisco.

Tag: Placemaking

Fall Reading V: “Dreaming Aloud”

Late Summer Reading III: “Rethinking Silicon Valley”