Fuelled by WAF and Transitioning from 2018 to 2019

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John Marx talking through Form4 Architecture’s Innovation Curve building located in Palo Alto, California with Sir Peter Cook in the jury

Form4 Architecture recently took part in their 5th World Architecture Festival. This time around it was staged in Amsterdam at the RAI conference centre with the largest number of delegates in attendance that the Festival has welcomed since its inception in 2008.

There were over 400 architects from around the world presenting their work in the 42 different categories for the World Architecture Festival Awards. This alone creates a mesmerizing overview of what is taking place in the profession be it in the Americas, Europe, Asia, the Middle East, Australia or Africa. Keynote speakers included David Adjaye, Jeanne Gang, Rem Koolhaas and Li Xiaodong whose presentation of his Liyuan Library on the outskirts of Beijing was one of the highlights of the talks.

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John Marx at the World Architecture Festival Chairing the jury for the “Large Scale Housing” category

Form4’s Co-Founding Principal and Chief Artistic Officer John Marx chaired the jury for the “Large Scale Housing” category won by an extraordinary project in Mathura, India designed by Sanjay Puri Architects. The project is made up of an 800-room complex devoted to young academics. The design skillfully incorporates the idea of a street following the same urban patterns seen in this part of the country.

John Marx also presented Form4’s projects in three different categories including the practice’s recently completed Innovation Curve in Palo Alto in the highly competitive “Use of Colour” category. The jury for this category was chaired by Sir Peter Cook, an English architect who is best known for having been one of the founders of the legendary and avant-grade Archigram studio in the 1960s and for his own imaginative approach to colour in architecture.

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At the World Architecture Festival Gala Dinner in Amsterdam
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This year the World Architecture Festival had stylish interactive screens summarising day’s content at each of their presentation pods

As per usual, in between presentations, talks and the actual awards ceremony at the Beurs van Berlage, there was real buzz of colleagues from across the globe catching up, introducing each other to new friends and acquaintances. All the things that happen in between the official Festival program being what at least half of what WAF is really all about. A place to swap notes on the state of architecture today, be it in San Francisco, London, Valetta, Milan, Dubai, Beijing or Singapore. And of course we saw first-hand what was happening in Amsterdam and were thoroughly impressed by their public infrastructure including the recently opened metro line that transported us effortlessly to the conference centre.

Another highlight at the Festival for us was The Architecture Drawing Prize stand displaying winners of hand-drawn, hybrid and digital categories. We ended our time at WAF sitting as guests at the Architecture Drawing Prize winners’ table and enjoying once again the Festival’s Gala Dinner atmosphere. A great finale to this event and particularly as 2019 will see Form4 focus on ideas around representation and architecture just as we did in the watercolour section of the Architectural Review (AR) monograph published earlier this year; and which was also featured on the AR stand at WAF in Amsterdam.  We were delighted!

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Third in row, “The Absurdity of Beauty” Form4 Architecture’s very own Architectural Review monograph featured at the Festival’s AR stand

Fall Reading V: “Dreaming Aloud”

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Form4 Architecture’s Co-Founding Principal and Chief Artistic Officer, John Marx, initiated a highly original publication in the Architectural Review (AR) monograph series. “The Absurdity of Beauty – Rebalancing the Modernist narrative” is a hybrid monograph that features Form4 Architecture’s work as well as a wide range of topics that advocate a fundamental shift in the way architects design through a mix of poetry, essays, and watercolors.  This shift is to do with how we tackle contemporary challenges, like placemaking, gentrification and identity in society, through our built environment.  Marx’s own essay within the publication, “Dreaming Aloud”, touches on a theme that is at the heart of what instigated the idea of approaching the monograph in this multifaceted way.  This theme is the notion of “range”.

“Range” is understood by Marx as embracing inclusiveness in place of exclusiveness. It is about seeing architecture as a plentiful feast as conveyed in the cover image of this blog. “Range” rejects the notion of artistic endeavour only being of value within the confines of conventional and often hierarchical definitions.

The visual quality of the AR publication as realised by Art Editor Tom Carpenter celebrates “range” through the variety of imagery and the richness of the graphic sensibility throughout the monograph. It is all about giving a distinct platform to different voices that in their individualistic ways challenge us to create emotionally meaningful, culturally vibrant places to live and work. Places that we value and that we feel belong to us.

The following extract on “range” from “Dreaming Aloud” elaborates on what John Marx wants to convey when using this term.

“Dreaming Aloud” by John Marx – Extract: 

Range is a very balance-dependent concept. On the one hand, we as a humane species thrive (diversity-adaptability are the key traits which ensure our survival) because we don’t all want the same things at the same time; on the other hand, we also tend to form ourselves into groups with like-minded interests or traits. It is the creative dynamic between these two conditions where healthy and vibrant communities thrive. Existing on either extremes of this equation can have undesirable and unintended consequences. 

From an architectural object or project standpoint, range includes the way we judge the value of the work that is created. This aspect of range is well illustrated at the annual Burning Man festival, where some 70,000 people gather at a temporary city in the Black Rock Desert of Nevada to celebrate creatively. Among the many events at the 2017 Burning Man, more than 300 artworks were set out on the Playa. These ranged from ‘museum grade’ sculpture, to the Jedi Dog Temple designed by a five-year old boy. The participants recognise that everything on this range has a deep value to them, because, in the case of Burning Man, each art piece is given as a gift, and each was created from the heart. However they also embrace the idea that the nature of each piece is different and adds value each in its own special way. We, as architects, and as a culture in general, might benefit from embracing the concept of design value across a much broader spectrum than we currently permit.

Read more about theabsurdityofbeauty.com

Autumn Reading IV: “Designing at Evolving Frontiers”

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Salk Institute, La Jolla, CA, 1965, by Louis Kahn from a picture of unknown photographer

In this series, we are publishing excerpts from Form4 Architecture’s monograph: The Absurdity of Beauty – rebalancing the Modernist narrative. Our third post focusses on an essay written by the British architectural critic, Jay Merrick, who spent his formative years growing up in California.  We are delighted that Merrick used his early impressions of living on the West Coast to reflect on what makes Californian architecture distinct as it plays on a unique mythology that has put the state on the world map from the days of the Gold Rush and well into the 20th and 21st centuries.

The inclusion of a chapter on Californian architecture in this monograph examining the Modernist narrative was important to us not least because we are a San Francisco based practice. The story of California and its own brand of culture has therefore shaped the way we design. Californian landscape, light and climate and the early adoption of environmentalism have all played their part; as has its free spirited entrepreneurial outlook that has been the backbone of Californian society from the early pioneers to today’s tech giants. The success of Silicon Valley has also coincided with the Bay Area’s approach to workplace interiors becoming globally influential. These interiors support a collaborative and flexible approach to work that is very much of California. This made us want to reflect on the roots of the innovations that Californian high tech companies have introduced to not only office design per se, but to office life around the world.

The title of Jay Merrick’s essay “Designing at Evolving Frontiers” hints at the way he sees the journey Californians have taken as changing with the times, whilst creating a thriving contemporary culture that is often ahead of its time.  How this journey is expressed in the local architecture is something Merrick captures with great flair and insight.

“Designing at Evolving Frontiers” by Jay Merrick – Extract:

“The museum’s curator, Justin McGuirk, links Californian existence with Jean Baudrillard’s definition of an achieved utopia – a place that ‘allowed itself to imagine it could create an ideal world from nothing’.

Facebook’s start-up motto in 2004 was ‘Move Fast And Break Things’, an ethos of fearless invention which had already been demonstrated in architecture such as Greene and Greene’s 1908 Gamble House – the so-called ‘ultimate bungalow’ – and Irving Gill’s remarkable, proto-minimalist 1916 Dodge House in West Hollywood. In the 1930s and ’40s (and leaving aside California’s early Modernist houses), aesthetic-formal frontiers had been breached by vividly outré, neon-edged Popluxe (aka Googie) architecture, such as Wayne McAllister’s faux-futurist Simon’s Drive-Ins, and the boomerang-canopied Harvey’s Broiler outlets.

In 1960, John Lautner’s pedestalled octagonal Chemosphere was the apotheosis of space-age domestic Modernism and, 18 years later, the weirdly discombobulated Gehry Residence in Santa Monica was an instantly legendary lift-off moment for Deconstructivist design.

Simultaneously, the countercultural ideas and output of artists, writers, and environmentalists became key influences on Californian architecture. Ed Ruscha’s laconic photographs in Twentysix Gasoline Stations, for example, were produced five years before the publication of Learning From Las Vegas. ‘I’m interested in glorifying something that we in the world would say doesn’t deserve being glorified’, said Ruscha. ‘Something that’s forgotten, focused on as though it were some sort of sacred object.’

Equally sacred in Californian architecture are compelling fusions of Modernism and environmentalism – contradictory, tense, potentially fertile. Charles Moore’s blocky cascade of clifftop condominiums at Sea Ranch, 100 miles north of San Francisco, was brilliantly novel in 1966. The noted architectural critic Paul Goldberger said it was, ‘the ancestor of virtually every California beach house and Vermont ski house with unpainted wood siding, a boxy form and a slanted shed roof – one of the few buildings of our time that has become part of the vernacular’.”

Read more about theabsurdityofbeauty.com

 

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Case Study House #22, Los Angeles, 1960, by Pierre Koenig from a picture by Julius Shulman
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Case Study House #9, Pacific Palisades, CA, 1949, by Charles & Ray Eams from a picture by Julius Shulman

 

The above drawings relating to this blog post 11/4/18 are all by Pierluigi Serraino, AIA.

Pierluigi is a San Francisco Bay Area based architect, author, and educator. His work and writings have been published in professional and scholarly journals. He has authored and contributed to several books, among them Modernism Rediscovered (Taschen, 2000), Eero Saarinen (Taschen, 2005), and The Creative Architect: Inside the Great Personality Study (Monacelli Press, 2016). His latest book is California Captured (Phaidon, 2018) on architectural photographer Marvin Rand. His forthcoming book is a comprehensive appraisal of architectural photographer Ezra Stoller (Phaidon, 2019).

Regarding his interest in hand drawing historic buildings, Pierluigi notes, “Drawing is a way of knowing. What is learned in the process of re-drawing the icons of modernity and previous eras? A world of content unfolds and a higher awareness of the scope of architecture as an art form.”

 

Late Summer Reading III: “Rethinking Silicon Valley”

02_06_38-002-officeparks-e1538462180251.jpgIn our series of extracts from The Absurdity of Beauty – Rebalancing the Modernist narrative we wanted to include an excerpt from writer Sam Lubell and his essay “Rethinking Silicon Valley”.  Sam edited the California edition of The Architects’ Newspaper over many years and is currently a staff writer at Wired magazine.  His interests and knowledge of the Bay Area thus made him uniquely placed to write about Silicon Valley in The Absurdity of Beauty.  His essay on the architecture of the Silicon Valley is an insightful description of the urbanistic challenges office developments for high-tech industries continue to face as they are built ever further afield.

As architects at Form4 Architecture, we are particularly interested in this discourse having worked with many high-tech companies in the area. Over the years, we have sought ways in which to improve a sense of placemaking and the relationship of our buildings with their neighbours. We have tried to match the enthusiasm and interest our clients have for creating uniquely forward-looking office interiors to the exteriors of these buildings.

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Example of Silicon Valleys’s generic office types that blur and coalesce into a featureless urban tableau

It is a curious phenomenon that in terms of progressive design thinking Silicon Valley excels at space planning and fit-out but less so at genius loci. As Sam suggests, change is taking place and we are excited to be part of a movement that hopes to see the Silicon Valley as a place that people will not only go to work but one in which they will want to live.

“Rethinking Silicon Valley” by Sam Lubell – Extract:

So while today’s glamorous tech entities have brought a welcome emphasis on design with a capital D to the area, they haven’t transformed what remains a placeless place. Collaboration here is internal, not with the community; offices are open – and often they’re arranged with their own internal streets – but that’s as far as their urbanism reaches. Their elaborate contortions and urban simulacra haven’t reached beyond their corporate boundaries; and they’re not ready to rethink the larger social fabric.

Urban change, though, is slowly seeping into this anti-urban culture. Albeit via baby steps. Santa Clara is exploring mixed-use development around its new stadium. San Jose’s Santana Row, while hardly authentic, has developed into a true centre of human activity. Companies such as Adobe are going vertical in San Jose’s downtown core. And downtown Palo Alto, the most walkable and vibrant of Silicon Valley’s places, now demands higher rents than San Francisco.

Read more at theabsurdityofbeauty.com

CREDITS: Grid of building images by Mark Luthringer
Silicon Valley Aerials by Steve Proehl  

 

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